|We always believe,
once you become a member of TIENS, we will become one family. |
Hand in hand, each of TIENS citizens is an indispensable part of TIENS brand.
Side by side, each of TIENS citizens accounts for the greatness of TIENS brand.
Mr.Li Jinyuan, President of Tiens Group
The tri-leaf pattern, like an unfolded world map,
is a reflection of TIENSâ€™ strategy of â€œinternationalizedâ€ development. Therein,
leaves represent the product image featuring â€œnaturalness and healthâ€; the
yellow color of the design symbolizes â€œsunshineâ€ and â€œwealthâ€ and the green
color gives off natural breath of â€œgreen earthâ€.
Three man-shaped patterns, interconnected with
each other hand in hand, run across the leaf-shaped pattern in a natural, smooth
and extending manner, displaying the concept that TIENS is human-oriented and
global TIENS citizens are closely connected.
The whole pattern implies the growing trend of
The new design is developed on the basis of
original color and meanwhile inherits the core asset of TIENS brand, namely,
â€œTIENSâ€. The whole symbol gives a full representation to the brandâ€™s core â€” â€œOne
worldâ€¢One familyâ€, the core values characterized with â€œExtraordinary
Innovationâ€, â€œParamount Responsibilityâ€ and â€œExcellent Teamworkâ€ as well as the
long-term brand strategy with â€œTogether We Shareâ€ as its slogan. With the new
design as its new starting point, TIENS will embark on a new journey in building
an international brand.