|We always believe,
once you become a member of TIENS, we will become one family. |
Hand in hand, each of TIENS citizens is an indispensable part of TIENS brand.
Side by side, each of TIENS citizens accounts for the greatness of TIENS brand.
Mr.Li Jinyuan, President of Tiens Group
The tri-leaf pattern, like an unfolded world map,
is a reflection of TIENS’ strategy of “internationalized” development. Therein,
leaves represent the product image featuring “naturalness and health”; the
yellow color of the design symbolizes “sunshine” and “wealth” and the green
color gives off natural breath of “green earth”.
Three man-shaped patterns, interconnected with
each other hand in hand, run across the leaf-shaped pattern in a natural, smooth
and extending manner, displaying the concept that TIENS is human-oriented and
global TIENS citizens are closely connected.
The whole pattern implies the growing trend of
The new design is developed on the basis of
original color and meanwhile inherits the core asset of TIENS brand, namely,
“TIENS”. The whole symbol gives a full representation to the brand’s core — “One
world•One family”, the core values characterized with “Extraordinary
Innovation”, “Paramount Responsibility” and “Excellent Teamwork” as well as the
long-term brand strategy with “Together We Share” as its slogan. With the new
design as its new starting point, TIENS will embark on a new journey in building
an international brand.